Google has an URL Shortner

It’s called Goo.gl, and according to Google it has several advantages over competing services. Here is a quote from the Google announcement .
There are many shorteners out there with great features, so some people may wonder whether the world really needs yet another. As we said late last year, we built goo.gl with a focus on quality. With goo.gl, every time you shorten a URL, you know it will work, it will work fast, and it will keep working. You also know that when you click a goo.gl shortened URL, you’re protected against malware, phishing and spam using the same industry-leading technology we use in search and other products.
 Goo.gl is connected to your Google account, so it will track clicks for you automatically.

Check it out if you haven’t yet.
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